Outlaw Brand Identity

Brand Identity

Most shops look the same…

Brand identity art is what separates the ones people remember—something recognizable at a glance, something that actually represents the culture behind the name.

That’s where this work comes in.

Pig character police Harley motorcycle

Built for Motorcycle Shops & Builders

This isn’t logo design

It’s about creating a signature piece of artwork that becomes part of your brand—something that can live across shirts, shop walls, decals, and social media.

From aggressive, outlaw-inspired figures to more stylized, concept-driven visuals, each piece is built to stand on its own and still represent your business.

No templates. No clip art. No generic design work.

Just bold, original artwork built to give your brand an edge.

Limited availability for brand projects

Recent Brand Work

Built around custom rider concepts—from outlaw-inspired figures to more aggressive, off-the-wall ideas.

Follow the Artwork in Progress

Follow TUF Designs on social media to see recent motorcycle and automotive illustrations, works in progress, and behind-the-scenes glimpses of the creative process. New commissioned artwork and client projects are shared regularly.

Where This Gets Used

A strong identity piece doesn’t sit in a folder—it gets used everywhere.

• Apparel (t-shirts, hoodies, hats)

• Shop signage & wall art

• Stickers & decals

• Social media & promotional graphics

• Event merch & vendor booths

It becomes something customers recognize—and want to wear.

Tuffy mascot drawing by TUF Designs

For Shops That Want to Stand Out

If your brand looks like everyone else, it gets treated like everyone else.

This is for shops that want something different—something with attitude, something that actually connects with riders.

Each project is built from the ground up, with a limited number of spots available to keep the work focused and dialed in.

Q: Is this a logo or something different?

This can support your logo, but it’s not meant to replace it. Think of it as a signature piece of artwork that gives your brand personality and depth.

Q: Can this be used on merchandise?

Yes. Every piece is created with real-world use in mind—apparel, signage, decals, and more.

Q: Do you help develop the concept?

Yes. Whether you have a rough idea or nothing at all, the concept is built around your shop, your style, and the direction you want to take your brand.